A topic map of every site
Yours and each competitor's, grouped into topics with their pages, links and questions answered. A map older than two weeks is flagged, so you know when to look again.
Competitor gaps
Find the topics your competitors cover and you don't. Then take them.
RankFlow compares your site with theirs topic by topic and shows the subjects they cover while you sit them out. Pick the gaps, and RankFlow plans the articles to close them.
app.rankflow.works/research/gaps
Add competitors2 competitors tracked
AnalyzeYour site and 2 competitors
CompareUp to 3 at once
Gaps Competitors Their top content Competitor topic maps
Topical gaps
Trail running › shoes for beginners
you: missing (0)competitor-1.example: strong (4)competitor-2.example: adequate (2)
Running shoes › sizing and fit
you: weak (1)competitor-1.example: strong (3)competitor-2.example: weak (1)
Flat feet
you: strong (3)competitor-1.example: adequate (2)competitor-2.example: missing (0)
Illustrative screen with sample data
Why it matters
Most sites pick the next article by guessing, or write the same post everyone already has. Meanwhile a competitor may be getting visitors from whole subjects you've never touched, and your own stats can't point to a subject you never covered.
RankFlow reads your site and theirs page by page, maps the topics each one covers and puts the maps side by side. No traffic guesses: the gaps come from what the pages actually cover.
Connect Search Console and you also see the wins within reach in your own data: searches just off page one and pages people see but rarely click. Every finding is scored, with the evidence behind it.
Competitor gaps
How it works
- 01
See what your site already covers
RankFlow reads your pages and maps every topic you've written about, so you finally see your site the way Google does: strong in some places, empty in others.
You doAdd your site
RankFlow doesMaps every topic you cover
- 02
Map your competitors the same way
Name the sites you compete with, or let keyword research find the ones ranking for your keywords. Each gets its own topic map, so you compare like with like.
You doName your competitors
RankFlow doesMaps each competitor's topics
- 03
Spot the subjects you're missing
Compare yourself with up to three competitors at once. Each subject shows your coverage next to theirs, page for page, with the reason it's a gap and what to do next.
RankFlow doesCompares topic by topic
- 04
Learn from their strongest pages
See which competitor pages matter most, what one of them covers that your closest page doesn't, and what they've published or rewritten since your last look.
- 05
Turn gaps into planned articles
Pick the gaps worth winning and RankFlow plans a big guide with smaller articles around it, or slots the subject under a guide you already have. You approve the outline before anything is written.
You doPick the gaps worth closing
RankFlow doesPlans where each one fits
Competitor gaps in RankFlow
Real screens from a demo site with sample data. Select a screen to see it larger.
What you get
Every gap, side by side
One row per subject, your page count next to each competitor's, with the actual pages behind every row.
Every finding scored and explained
Each scored from 0 to 100 by fixed rules, with a confidence level, the evidence and where every number comes from. Missing data is left out, never guessed.
An eye on what they publish
Their most important pages, how any of them compares with yours and what changed since last time. When a competitor publishes three or more new pages on one subject, your team hears about it.
Gaps ready to write
The subjects you pick land in your content plan as drafts with a title and keywords, ready for an outline. Adding them doesn't count against your plan.
Works on its own. You stay in charge.
Runs on its own
- Weekly search check-up
Every week RankFlow compares your last 28 days in Search Console with the 28 before and surfaces new findings. No AI, and you can switch it off.
- Your site re-read after a brief
After an SEO brief, RankFlow reads your site again so the plan knows what you already cover, unless it did so in the last 7 days.
Always your decision
- Which competitors, and when
You add the competitors and start every analysis. RankFlow never runs them on its own, because they count against your plan.
- Which gaps become content
Nothing enters your plan until you add it, and you choose whether it's a new guide or part of an existing one.
- The outline and the writing
A planned subject waits as a draft, and its outline is approved before any article is written.
- What happens to each finding
Mark findings planned, done or dismissed, and reopen any of them later.
What you need
Your site's public pages
RankFlow reads your live site, so it must be reachable at its address. Pages with very little text are skipped.
Competitor domains
Add them by hand, or let keyword research add the sites it finds ranking for your keywords.
Search Console, for your own data
Needed for findings like searches just off page one or pages losing clicks. The competitor comparison works without it.
Plans and allowances
In every plan
AI work counts toward your plan's monthly limits. You always see how much is left, and you can request more whenever you need it.
See pricingFAQ
Common questions
No. RankFlow can't see another site's visitors and doesn't make up numbers. It shows what their pages cover and which pages matter most, which is what you can act on.
Up to three in one comparison. Analyze more and run another comparison with a different set whenever you like.
No. It's calculated with fixed rules from factors like measured demand, how close you already rank and the size of the gap. Anything the AI inferred is labelled in the evidence.
Not for the competitor comparison. Search Console adds findings from your own search data, calculated without AI and without counting against your plan.
No. RankFlow only reads and compares. Your site changes only when you publish an article written from a gap.
Related products
Ready to be found on Google?
Send us your web address and tell us what you publish. We'll reply by email and set you up on the plan that fits. Then you connect your site and the articles start coming.