Google launched the preview of its Connected Apps Platform on October 28, 2026, giving app developers a single way to bring their capabilities into Search and the Gemini app. Alongside the platform, the company rolled out a new set of Connected Apps from partners.
The platform lets developers build once and reach users in both products. Google says it has already launched more than 50 Connected Apps across Search and Gemini, covering areas from productivity and event ticketing to health and fitness.
In short
- The preview opened October 28, 2026, and access is being granted in phases.
- Developers register, test and submit apps in the Google Connected Console.
- Adobe, Experian, Localiza and Peloton integrations are live in Gemini and are due in Search in the coming weeks.
- A new Calm integration launches across both Search and Gemini.
- More developers, markets and Google products are to be added over the coming months.
How the platform works
According to Google, the platform is a single place to build and manage apps for Search and the Gemini app. Developers integrate through a cloud-hosted MCP server or through Android MCP using the AppFunctions APIs. MCP, or Model Context Protocol, is the server integration method used to connect apps. AppFunctions APIs are the interfaces used to integrate Android MCP with the platform.
The Google Connected Console is the tool for registering, testing and submitting an app. Before review, developers pick where it goes live. The options are Search, the Gemini app, or both.
After launch, developers can track traffic, latency and error rates. They also keep control of their brand identity, including verified logos and authenticated accounts, as Search Engine Roundtable also reports.
What users see
Connected Apps already let users do tasks such as ordering groceries and making playlists. Google lists all available apps on its help center pages for Search and Gemini, which is the place to check the current Connected Apps list.
For an app to appear in Search, a user must add it to their personalized Google Search settings, according to Search Engine Roundtable. The sources do not say how this works for Gemini, and they do not cover account linking or activity history. For related data questions, see how Google’s privacy policy update for AI Mode ads treats ad personalization.
Background and rollout
Search Engine Roundtable notes that Connected Apps were covered earlier in connection with Google’s personal intelligence in Google Search and AI Mode.
The Adobe, Experian, Localiza and Peloton integrations are live for users in Gemini now. They are expected in Search in the coming weeks. Calm launches in both products.
What comes next
Google is opening preview access in phases and plans to add more developers, markets and Google products over the coming months. Developers can sign up and find documentation at developers.google.com/connected-apps.
For content and SEO teams, the sources describe app integrations, not changes to how web pages are ranked. They give no details on how Connected Apps affect organic search results. Teams comparing tools for their own workflow can see how to choose SEO content software.
The announcement was authored by Chips Mistry, Group Product Manager for Search, and Mai Lowe, Group Product Manager for the Gemini App.
Sources
Photo: Google