LinkedIn rolled out new LinkedIn post analytics on May 28 that show which actions each individual post triggers, including profile views, follows and custom button clicks. Gyanda Sachdeva of LinkedIn announced the update, according to Website Builder Expert.
All LinkedIn users can see when a post leads someone to view their profile or follow them. Premium business subscribers get an added layer: clicks on a Premium custom button, which gives them the widest range of the new metrics.
In short
- LinkedIn launched the per-post metrics on May 28, as announced by Gyanda Sachdeva.
- Every user sees profile views and follows triggered by a post.
- Premium business subscribers also see clicks on Premium custom buttons.
- The data sits under “View analytics” on each post, in two new sections.
- The update did not appear to be available for LinkedIn Premium Company Pages at the time.
Where the new metrics appear
The figures are found by opening an individual post and clicking “View analytics”, the same area that holds regular post analytics. The data is split across two new sections, Profile Activity and Link Engagement.
Profile Activity covers followers and profile views gained from the post. Link Engagement covers custom link clicks on posts. Website Builder Expert’s analysis names the three new metrics as “Followers gained”, “Profile visits” and “Profile views”.
What Premium business subscribers get
A Premium custom button is a button a LinkedIn Premium business subscriber can add to a profile or post, with its clicks tracked in analytics. Examples given include a link to a newsletter, a website or a portfolio.
The click insights can also track options such as an online store or website, and an appointment booking area. Non-paying users still benefit from the profile view and follow data, but not from button click tracking.
What it means for content and social teams
The new sections tie a single post to a concrete outcome, such as a visit to a profile, a new follower or a click toward a destination.
According to the report, follower and profile view metrics can show which post types attract new followers and keep existing followers engaged. For teams that publish regularly, that makes it possible to compare formats post by post rather than judging the account as a whole.
Teams that manage Company Pages should note one limitation. The update did not appear to be available for LinkedIn Premium Company Pages at the time of reporting. The source does not say whether LinkedIn plans to extend it.
What is not yet known
The source does not state a rollout schedule by region, nor whether the metrics can be exported or combined with other reporting. It also gives no details on how LinkedIn counts a profile visit versus a profile view, although both appear as separate metrics in the analysis.
Sources
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